Privacy Policy
I. Introduction
Controller: Pulse Techniques, LLC
Website: https://www.pulsetechniques.com/
Pulse Techniques, LLC (“Pulse Techniques,” “we,” “us,” or “our”) designs, manufactures, distributes, and promotes professional audio equipment. We value your privacy and are committed to protecting your personal data under the GDPR (EU 2016/679), the CCPA, and other applicable laws.
Legal bases for processing (GDPR):
- Consent: You have given clear consent for specific processing.
- Contract: Processing is necessary to fulfill our contract with you.
- Legal obligation: Processing is required to comply with legal requirements.
- Legitimate interests: Processing serves our interests (e.g., marketing, security), provided your rights are not overridden.
By using our Website or Services, or by providing personal data to us, you consent to this policy.
Key links:
- Prevent data from being sent to Google: Google Analytics opt-out
- Opt out of Hotjar tracking: Hotjar do-not-track
- Opt out of Microsoft Clarity telemetry: see Microsoft Clarity documentation.
- Manage email preferences via ActiveCampaign: click “unsubscribe” in any email, or update settings in your Pulse Techniques account.
- Manage Meta Ads preferences: Facebook ad settings
II. Data We Collect
We collect the following categories of personal data in connection with our Services and Website:
- Identifiers: Name, email address, postal address, phone number, account credentials.
- Commercial Information: Purchase history, billing details, payment method.
- Internet or Electronic Network Activity: IP address, device identifiers, browsing behavior, pages viewed, search history.
- Technical Data: Browser type and version, operating system, device information, cookie identifiers.
- Geolocation Data: Approximate location based on IP address or device settings.
- Marketing and Communications Data: Preferences, consents, interaction history (e.g., email opens, clicks via ActiveCampaign, Meta Pixel events).
- Professional or Employment-Related Data: Job title, employer details (when provided).
We do not collect sensitive categories of personal data (e.g., race, religion, health) except when explicitly required for a specific service and with your consent.
Data Retention: We retain personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Typical retention periods range from the duration of your relationship with us plus five years, subject to applicable laws.
III. Categories of Third Parties
We may share personal data with:
- Logistics and Payment: Couriers; banks and payment processors.
- Technical and Support: Equipment and software maintenance providers.
- Dealers and Distributors: Authorized resellers.
- Service Providers: Consultancy, billing, fraud detection, analytics, technical support, ActiveCampaign (email marketing and CRM), Meta Pixel (advertising), Google Analytics, Hotjar, Microsoft Clarity.
- Affiliates: Companies under common control with Pulse Techniques.
- Legal and Safety: Authorities in response to lawful requests, or to address threats or violations.
- Business Transactions: Mergers, acquisitions, or sales of assets.
- Consent: Other uses with your explicit consent.
California “Sale” of Personal Information. Under the CCPA, “sale” includes disclosure or sharing for valuable consideration. We do not sell or share personal data for monetary consideration. If that changes, California residents may opt out via our preference center: Do Not Sell My Personal Information.
IV. Web Analytics and Marketing Automation
To enhance our Website and Services, we use cookies and tracking technology. Data is processed anonymously. Our tools include:
- Google Analytics and Conversion Tracking
- Microsoft Clarity
- Hotjar
- ActiveCampaign: Email campaigns, audience segmentation, automation, and tracking of delivery, open, and click rates.
- Meta Pixel: Optimizes ads on Facebook, Instagram, and Audience Network.
- Google Tag Manager: Tag orchestration (respects browser settings).
V. Storage and International Transfers
Data is stored on secure servers. Transfers of EU/EEA data outside the EEA rely on Standard Contractual Clauses, the EU-U.S. Data Privacy Framework, or other lawful transfer mechanisms.
VI. Security Measures
We implement encryption, access controls, audits, and staff training. No system is completely secure, and we cannot guarantee absolute protection.
VII. Children’s Privacy
Our Services are not intended for individuals under 18. We do not knowingly collect data from minors. If we discover such data, we delete it.
VIII. Your Rights and Choices (GDPR and CCPA)
Rights under GDPR and CCPA:
- Access: Confirm whether we process your data and receive a copy.
- Rectification: Correct inaccuracies.
- Erasure: Delete data when eligible.
- Restriction: Limit processing.
- Portability: Obtain your data in a machine-readable form.
- Objection: Oppose processing (including direct marketing).
- Withdraw Consent: Revoke consent at any time (does not affect prior processing).
VIII.a. Marketing Opt-Out. Click “unsubscribe” in any marketing email (including those sent via ActiveCampaign) or update preferences in your account. Transactional messages remain unaffected.
VIII.b. CCPA Rights and Opt-Out. California residents also have the right to:
- Know: The categories and specific pieces of personal data collected.
- Delete: Request removal of personal data.
- Opt-Out of Sale or Sharing: Request that we refrain from future sale or sharing at Do Not Sell My Personal Information.
- Non-Discrimination: No penalty for exercising your rights.
To exercise these rights, email Privacy@Pultec.com or call 888-478-5832. We respond within 30 days, with a possible two-month extension where permitted.
IX. Sources of Information
- You: Data you provide (registration, orders, warranty, support requests).
- Automatic: Cookies, logs, device and location information.
- Third Parties: Dealers, distributors, and support centers.
X. Exercising Your Rights
Submit requests to Privacy@Pultec.com. We will verify your identity before acting on a request.
XI. Complaints
EU/EEA and California residents may lodge a complaint with a supervisory authority.
XII. Cookies and Similar Technologies
We use cookies and web beacons on our Website and in emails (including ActiveCampaign and Meta pixels). Manage non-essential cookies in your device settings, or via our cookie and privacy preferences.
XIII. Controller Contact
Pulse Techniques, LLC
PO Box 273046
Fort Collins, CO 80525
Phone: 888-478-5832
Email: admin@pulsetechniques.com
Privacy inquiries: Privacy@Pultec.com
XIV. Updates to this Policy
We may update this policy from time to time. The “Updated” date will reflect changes, and we will notify users as required by law.